Loro Piana
Loro Piana Meatpacking Store Opening
Situated at 3 Ninth Avenue, the new store has been completely reimagined by the acclaimed architect Vincent Van Duysen. The space represents a fresh physical aesthetic for the company, in which a clean, open concept provides ample room for creative experimentation.
Nature is a focal point. A glass-encased winter garden features prominently, and will be re-landscaped four times per year, following the seasons. Collectively, a combination of soft and neutral tones – mixed with natural light and pristine flora – transform the store into a tranquil haven.
For the opening of Loro Piana’s store in New York’s Meatpacking District, esteemed American artist Marie Watt was commissioned to create three sculptures rooted in the cultural significance of blankets.
