BRAND EXPERIENCES.
NYCC+ brand experiences in New York City and abroad. Our mantra is to elevate the user journey through unique multidisciplinary methodology - Film, Photo, Experiential, and Live Events:
FASHION, BEAUTY, AUTOMOTIVE, HOSPITALITY
FEATURED EXPERIENCES
The Launch of Gucci Éternité de Beauté Foundation
GUCCI
For the launch of Gucci’s latest Éternité de Beauté foundation, NYCC+, Kennedy London, and Gucci created an all-day Experiential Gucci Beauty Music Recording Studio at New York’s Bath House Studios. Guests were invited to discover their Beauty Shade via a journey of multiple music-themed rooms and partake in Masterclasses by celebrated Makeup Artists (including Thomas De Kluyver) followed by a series of live music performances.
Ten Global Brand Ambassadors from around the world traveled to NYC and were filmed on three sets, for a total delivery of 21 film commercials.
400 Person + Public Activation / Experiental Event and Launch Party
3 Experiential 70’s Recording Studio Sets
Client: Gucci
Project Management, Concepting, Direction, Budgeting, Storyboards, Pre Production, Crew, Production, Multi-Camera Live Show, Post Production
Volvo XC90 T8 Hybrid Debut
Volvo Highway Robbery
To launch their new XC90 T8 hybrid, Volvo didn’t create an ad. They invented a technology to re-think the way cars are powered.
The XC90 T8 is one of the most powerful Volvos ever built, partly due to the fact that it’s designed to be smart about the way it uses power. So the creative team felt that an exciting way to demonstrate this was to power the XC90 T8 in a smarter and edgier way: by stealing energy from other cars. In other words, the Volvo XC90 T8 would commit “Highway Robbery.”
Client: Volvo
Pre Production, Direction, Crew
Loro Piana Meatpacking Store Opening
Loro Piana
Situated at 3 Ninth Avenue, the new store has been completely reimagined by the acclaimed architect Vincent Van Duysen. The space represents a fresh physical aesthetic for the company, in which a clean, open concept provides ample room for creative experimentation.
Nature is a focal point. A glass-encased winter garden features prominently, and will be re-landscaped four times per year, following the seasons. Collectively, a combination of soft and neutral tones – mixed with natural light and pristine flora – transform the store into a tranquil haven.
Client: Loro Piana
Film Project Management, Crew, Production
Peter Millar New York City Flagship Premiere
Peter Millar New York City Flagship
Peter Millar launched a brand new 2,900 sqft store at 645 Madison Avenue. A premiere New York City corner location, the space exudes a high end residential feel, 25’ tall radiused coved ceilings and even dressing rooms with suede interiors.
Luxury Apparel, Everyday Style — Acclaimed On The Course, Elevated In The Office, And Appropriate For Evenings Out. Discerning Luxury Apparel, Casual Sportswear, And Innovative Performance Styles. Unquestionably Exquisite. Seen At the Majors. Easy Returns. Collegiate Apparel.
Client: Peter Millar
Film Project Management, Direction, Budgeting, Pre Production, Crew, Production
DOMINO SUGAR WATERFRONT NYC
DOMINO SUGAR
A living landmark on the East River of New York City, 15-story, 460,000-square-foot office building with a unique biophilic twist. Designed by Practice for Architecture and Urbanism with landscaping by Field Operations, the barrel-vaulted glass structure melds history, innovative engineering, and sustainability in an adaptive reuse project for the 21st century.
The architecture team decided to embrace this inconsistency and create a glass building within the 1800s brick façade with more standardized heights between floors, ranging from 12 to 14 feet tall, that allow light deep into the 33,000-square-foot plates. It’s topped by a vaulted glass roof for which the team developed a custom shading system and ceramic frit (a technique used to reduce glare and solar gain). What’s more, the new Refinery building is all-electric powered, meaning that it will have net-zero carbon emissions.
Client: Two Trees NYC
Film Project Management, Concepting, Direction, Budgeting, Storyboards, Pre Production, Crew, Production, Post Production